The Investment Readiness Programme, developed in partnership with SAIS and Obami, delivers a custom designed, online learning programme that takes ambitious African entrepreneurs through the startup process.
The IRP covers 12 specially selected modules – each jam-packed with insightful lessons, engaging video content, downloadable templates, checklists, glossaries, personalised mentoring and more – to help guide young entrepreneurs as they grow their ideas into profitable ventures; saving time, resources and effort and giving them the best possible chance of success.
On completing the IRP, a startup will unlock its DD Room – showcasing their growth and highlighting their potential for investment, while putting them in front of SAS’ wide network of investors who could help take their business to the next level.
Each lesson incorporates rich media content (like videos, lesson write-ups, checklists, additional resources, glossaries, downloadable worksheets and community forums) and every lesson has a related assignment that must be completed by all participating startups. As the assignments are completed – and shaped by the feedback that startups receive from the mentors that are paired with them – the Due Diligence Room is populated, making the business case for each startup as appealing to potential investors as possible.
Idea Generation and Validation - How successful ideas are those that solve problems and appeal to a suitable market
The Founding Team – what skills and traits make for a good founder, and how you should go about choosing a co-founder
Creating an MVP – the best process to follow to save time and money in getting your product out to market
Establishing a Brand Identity – how to go about forming and building a brand beyond a logo
Formalising Your Business – get your business registered and be taken seriously by complying with local business law and tax regulations
Presenting Your Startup – learn how to present your business case to the various stakeholders you encounter
Basics of Startup Finance – make sure you have your numbers in check with an understanding of financial statements
Growing a Team – know what it means to take on employees, and what needs to be done to avoid any pitfalls you may experience while growing your startup team
Building Business Networks – make the time you spend networking worthwhile by ensuring it is purposeful and well-intended
Implementing a Marketing Plan – identify the best way of communicating with your audience and ensuring that your marketing efforts are making a difference
Establishing a Sales Pipeline – understand the various stages of your customer’s journey and how your sales process can be refined to increase conversion
Investment Readiness – learn what’s involved in the investment process so that you can get your startup investment ready
In addition to this, the IRP platform accommodates the building of sub-communities that can help
rapidly scale the programme across the continent. These sub-communities – the likes of incubators,
accelerators, university or college labs and co-working spaces –license the IRP for use within their
own programmes and ventures. Doing so provides them with access to community management
controls, along with comprehensive reports regarding the community of startups that they work